Small business community
Launching a new brand has given me a new perspective on how to do business. Sometimes we get caught up on the finish line that we end up blocking people out who have the intention of helping you reach your finish line.
During an initial launch, I met many business owners who were community-focused. They wanted to help each other and grow together. When I visited their stores, they happily recommended other small businesses in their shopping center. They understood that the more time a customer spent in their community, the more likely the customer would return and shop with them.
When I walked in to offer my services, right away they were ready to give me the opportunity to help them. They understood the concept of profits being shared around their community. Small business owners want to share loyal customers with their peers.