Many times, in business, we focus on what the business owner next to us is doing. This isn’t the most effective perspective. Focus on what’s in front of you, your customers. They’re the ones that drive your business. Everything else is a distraction.

Focusing on keeping your customers happy will help you block out the noise. Businesses who worry about beating their competition will end up losing business.

You stay on top of trends by getting feedback from your customers. They’re the ones that shape the market, not competition. Reacting fast yet staying true to itself, will keep your brand on top of things. The second you take your eyes off your customers, is the second when you start falling behind.

Focus on your customers. It’s way better to have one happy loyal customer than one-hundred one-time shoppers. Quadruple-down on your customers.