Many entrepreneurs are playing a game where most, if not all, of their decisions are focused on short-term earnings. When you do this, you lose focus of the big picture. You lose sight of the legacy that you want to leave behind. When you look for short term ROI, you make decisions that compromise the reason you started your entrepreneurial journey.
Of course bringing in revenue and profits is important in day-to-day business. But when you make a decision that will make you big profits now, but at the expense of the customer or your employees, you lose the long-term game. Stay consistent. Be weary of temptations. People will try to sweeten your ear with “exclusives” and “deals that you can’t miss out on”. You have to be self-aware of these manipulations. Stick to your brand, keep playing the long game.
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