As an entrepreneur you have to be caring for people. You have to care for your employees and you have to care about your customers. Nobody wants to do business with somebody that is unkind and does not care about the interest of the other person.

With your customers you have to be caring the moment they first come into your store, when they ask for help, and after any transaction has been made. The second your customer feels like you don’t care about them, they will go look for someone else to care for them. Be consistent with your caring.

You also have to care for your employees. Employees need to feel safe in their working environment. Nobody wants to show up to work feeling like their boss is out to get them. Make them excited to show up every day. Give them the opportunities that they need to succeed. Make sure that your brand is synonymous with caring.

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